Saturday, January 31, 2009

Launches New Website Promoting 'Responsible Tourism'


PRESS RELEASE!

(Hong Kong, November 13, 2008) – WORLDHOTELS Angkor Palace Resort & Spa in Siem Reap has launched a new website, promoting its vision for 'responsible tourism' at the World Heritage-listed Angkor Wat in Cambodia.

The website
http://www.angkorpalaceresort.com/ introduces a new 'communities' connection program to proactively involve guests in a campaign to minimize the negative economic, environmental and social impacts of tourism.

The new website is user friendly and incorporates an efficient booking engine as well as attractive features including videos and a facility for guests to book directly on the site.

“The 5-star Angkor Palace Resort & Spa is just 15 minutes from the legendary temples of Angkor, which attract thousands of tourists a day but struggle to contain the impact of littering,” said Weng Aow, General Manager of Angkor Palace Resort & Spa.

"Our aim is to provide more meaningful experiences for guests by promoting connections with the local population and giving them a greater understanding of the culture, as well as educating them on social and environmental issues," he said.

The first luxury resort style hotel in Siem Reap, Angkor Palace Resort & Spa is an affiliate hotel of WORLDHOTELS' exclusive Deluxe Collection. It is set amidst 11 hectares of exotic tropical gardens combining traditional Khmer architecture with modern facilities.

“Since joining WORLDHOTELS, Angkor Palace Resort & Spa has recorded a 200% increase in e-commerce revenue”, noted Roland Jegge, Vice President, Asia Pacific, WORLDHOTELS.

"It contributes to 40% of the hotel's revenue now," he said. "This underlines the value of online distribution, and the benefits of a well-planned web strategy for independent hotels and resorts like Angkor Palace Resort & Spa."

With 500 outstanding hotels in 300 destinations, across 70 countries, WORLDHOTELS is the most established Europe-based global marketing and distribution network for independent hotels and regional hotel brands, with a strong emphasis on properties with character and distinction.

WORLDHOTELS was recently voted 'Best Independent Hospitality Organization' in the TravelWeekly (Asia) 2008 Awards.

– Ends –

Note to editors:

About WORLDHOTELS:
· WORLDHOTELS is the longest established Europe based global hotel group for independent hotels and regional hotel brands.
· The company's strong emphasis is on properties with character and distinction. It has almost 500 affiliate properties in more than 300 destinations and 70 countries worldwide.
· Under the banner “Unique Hotels for Unique People”, WORLDHOTELS offers business and leisure travellers a wide choice of individualistic accommodation options in three distinct collections – Deluxe, First Class and Comfort.
· WORLDHOTELS' guests benefit from an extensive portfolio of partnerships, including frequent flyer programs from 18 of the world's leading international airlines, including Air France/KLM, United Airlines and Lufthansa.
· To its affiliate hotels, WORLDHOTELS provides a wide range of sales, marketing, distribution and related services.

Issued on behalf of WORLDHOTELS by Grebstad Hicks Communications.
For further information, please contact:
Grebstad Hicks Communications
Ms. Carol Kong
Tel: 852 2810 0532
E-mail:
carol.kong@ghcasia.com

WORLDHOTELS
Mr. Roland Jegge
Tel: 65 6227 5535
E-mail:
rjegge@worldhotels.com